The Dieline Conference & Packaging Innovations 2016

For the first time in Amsterdam/Zandaam

Written by Craig Berry
Former Creative Intern at VBAT
Originally shared Nov 29, 2016

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Hotel Inntel Zaandam
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Left: Design by Reggs. Right: Design by OD
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The Heineken STR Bottle. Design by VBAT (dBOD Heritage)
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Fort Point Beer Company
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Other packagings endorsed by The Dieline

I didn’t know much about this project and the talk was really different from the other talks as it was much more personal and wasn’t just about the beautiful design and final outcome of the bottle — the entire process was explained and it made me appreciate the bottle design a lot more than just seeing the final glossy images.

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The final Prophecy Bottle. Client: The Royal House of Bhutan. Agency: VBAT

A game of chess is like a swordfight. You must think first, before you move.

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