Capturing a sense of freedom.

Written by Craig Berry
Designer & Writer

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Andy Warhol & Marsha P Johnson (1975)

Andy Warhol is the artist that almost everyone knows. Whether you know him as being one of the main protagonists of the Pop art movement in the mid 20th century, or just as “that artist who uses bright colours and makes pictures of soup cans.”

Pop art as a movement began as a revolt against the dominant approaches to art and culture and traditional views on what art should be. …


A selection of provoking projects from the 2020 Design Academy Eindhoven Graduation Show.

Written by Craig Berry
Designer & Writer

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DAE Graduation Show 2020 Identity

One of the most rewarding things I’ve found about living in the Netherlands is being able to check out Dutch Design Week aka “the largest annual design event in Northern Europe” which happens each year around October in Eindhoven. Since moving here in 2016 I’ve visited it each year; each time discovering multiple exciting projects, my highlight most times being the Design Academy Eindhoven (DAE) student graduation show.

Of course, the 2020 edition of the Design Week didn’t take place physically because of the pandemic but like most events this year, it moved…


Exploring constructivist and conformist structures and/or sculptures in and around Amsterdam.

Written by Craig Berry
Designer & Writer

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Str→uctural Sculptu←ral, design by author

Str→uctural Sculptu←ral is a project I carried out in Summer of 2020. It’s my study of public Constructivist and Conformist* structures and/or sculptures dispersed throughout the wider Amsterdam area, exploring the assimilation and dissimilation† between these two mediums.

*I use the term “Conformist” as a way of describing an artwork made with pre-made/existing materials which dictate and define the resulting form–they conform to the material’s dimensions in some way.

† The use of arrows in the title alludes to this.

By researching these types of artworks, I drew multiple connections between seven pieces…


Remembering the 4AD designer.

Written by Craig Berry
Designer & Writer

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Selection of Vaughan Oliver designed album artwork

Whilst studying art and design at my foundation course in 2012/13 I had a project which focused on the relationship between graphic design and music.

This was something that I chose as before I started studying graphic design or even knew the term itself, I had always loved music album artwork; in my obsessive nature I would make sure every song on my iPod had the right artwork and I would know the songs I wanted to listen to just by looking for the artwork before the name.

For this project, we had…


12 months of visual inspiration and moodboards.

Written by Craig Berry
Designer & Writer

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Curated 2020 Photography Moodboard

As a creative, it’s useful to have and keep visual references as inspiration and to provoke your imagination. For me, this usually done by keeping (aka losing) a bunch of random images in my downloads folder. But this year I tried something different.

From January to December in 2020 I gathered these images (mostly through Instagram, but also via other sources) and dumped them into a Tumblr blog page as a way of making a huge moodboard. This page is now filled with images to have as a sort of online archive to…


Museum or Nightclub?

Written by Craig Berry
Designer & Writer

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Design Museum – Electronic: From Kraftwerk to The Chemical Brothers

Can a museum replace a nightclub? No. Obviously not. But this exhibition at the Design Museum in London comes close to doing so; especially right now since nightclubs are closed. Electronic: From Kraftwerk to the Chemical Brothers evokes the experience of being in a nightclub through animmersive experience of light, music and visuals telling the story of Electronic music through people, art, design, technology and photography.

Design Museum – Electronic: From Kraftwerk to The Chemical Brothers trailer

The history of Electronic music is vast, diverse and waaaay too long to go into detail…


Paper circles of joy.

Written by Craig Berry
Designer & Writer

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Back in May 2019, I wrote a blog post about the design of record sleeves, featuring some of my favourites across various design mediums. Since then I have carried on buying, looking at and listening to vinyl records; my love for the medium only growing—as too, my collection.

It’s a well-known fact that people will buy records just for their sleeve designs and artwork, I’m sure most people know someone who has Pink Floyd – Dark Side of the Moon or Joy Divison – Unknown Pleasures hanging in their living room. …


25 years on, the iconic French film is as relevant as ever.

Written by Craig Berry
Designer & Writer

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Mathieu Kassovitz — La Haine (1995)

The film La Haine was released in 1995; a black and white portrayal of three friends living in a poor neighbourhood in Paris which is populated by immigrants and set out to a night journey in which they get caught by the police, set over a 24 hour period. Directed by Mathieu Kassovitz, the film covers themes of poverty, racism, crime, immigration, police brutality, the youth and violence in a very real and honest telling.

“When a young Arab is arrested and beaten unconscious by police, a riot erupts in the notoriously violent…


Introducing my new city to old friends

Written by Craig Berry
Former Creative Intern at VBAT | Superunion
Originally shared Mar 2, 2017

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Inside FOAM Amsterdam

Recently I had 2 friends from the UK come to Amsterdam to visit and I wanted to show them the city I have been living in for the last 5 months and all that is great about it. I could easily have taken them to the bigger tourist attractions such as the Heineken Experience, the Anne Frank House, the Rijksmuseum and so on. …


Exploring Groningen

Written by Craig Berry
Former Creative Intern at VBAT | Superunion
Originally shared Feb 9, 2017

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Groninger Musem

In my on-going ambition to visit as many cities in The Netherlands during my time here I found myself travelling to Groningen over the weekend. Groningen was on my list of places to check out — being the biggest city in the north — although it wasn’t top of the list due to it being over 2 hours away by train also making it an expensive trip. But. …

Craig Berry

A game of chess is like a swordfight. You must think first, before you move.

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