Reflecting on BY ORDER: a study of the British ‘sink estate’ and what’s changing (or changed) in social housing.

Written by Craig Berry
Designer & Writer

BY ORDER Ephemera Overview

Five years ago, in January 2016, David Cameron, the then Prime Minister of the UK, vowed to “ blitz” up to 100 of the UK’s worst “sink estates”. Promising to tackle drug abuse, gang culture and the housing crisis across the UK by removing “brutal high-rise towers” and “bleak” housing, either through redeveloping these areas or just getting rid of them. This act, he labelled “an all-out assault on poverty and disadvantage.

Cameron highlighted the criminality that was allowed the flourish as a result of the design of some estates, describing them as…


Iconic models, cultural relevance, special editions, performance and sustainability. All walks of life covered at the Design Museum.

Written by Craig Berry
Designer & Writer

A collection of special edition, colourful sneakers in a cabinet space.
A collection of special edition, colourful sneakers in a cabinet space.
Sneakers Unboxed: Studio to Street exhibition space

For some people shoes are just something to wear to walk. You pick a colour you like. Maybe they’re comfy. Perhaps you fasten them with laces or velcro. Or even easier; just slip them on. Or, as long as there’s something between your foot and the floor; they’re good. It’s an everyday item that doesn’t necessarily need to look cool or cost much; they’re only going to get worn out anyway.

But for some people, shoes (or sneakers* to be specific) are the most important part of an outfit and they have to…


The beauty of the golden-era, hip-hop portrait.

Written by Craig Berry
Designer & Writer

Drew Carolan – Eric B. & Rakim out-takes for Follow the Leader (1988)

As a record collector, I spend a lot of time looking at records; each time I visit a shop, hundreds of records flick through my fingers as I’m either looking for something specific or randomly browsing and seeing what catches my eye. After a while, I began to notice stylistic trends across genres: rock records being generally dark or illustrative, dance records being graphic and hip-hop records being photographic, specifically portraits of its larger-than-life artists.

Hip-hop music has given us some of the most iconic photographs in music during its relatively short history…


Leaving Amsterdam.

Written by Craig Berry
Designer & Writer

Amsterdam Herengracht, last day

In Amsterdam, underneath a bridge and near Centraal Station is an artwork by Regina Verhagen from 2006. It’s a quote from Belle van Zuylen, originally written in a letter from 1764 and it reads: “Terugkomen is niet hetzelfde als blijven” which translated to English means “coming back isn’t the same as staying”.

I moved to Amsterdam, the Netherlands in August 2016 for a graphic design internship and when I first saw this artwork after living there for a while, I felt a connection and understanding to it. …


A show → by the artist → of his own works → in his own gallery.

Written by Craig Berry
Designer & Writer

Please note: Viewer discretion is advised.

Damien Hirst – Myth Explored, Explained, Exploded (1993)

Dissected sharks, suspended animals, colourful spots, butterflies, pills and cabinets; the visual trademarks of the iconic (and contentious) British artist Damien Hirst and all on show at Hirst’s own Newport Street Gallery (a beautiful building inside and out, worth checking out itself) as part of Hirst’s exhibition End of a Century.

It sounds egotistical to have a show of your own work in your own gallery, and it probably is, but that’s Hirst’s style. In his own words “You need a big ego to be an artist”.


The cultural impact of the Nike Air Force 1

Written by Craig Berry
Designer & Writer

A close up profile crop of a Nike Air Force 1 shoe in all white
A close up profile crop of a Nike Air Force 1 shoe in all white
Nike Air Force 1 white on white profile

After a while, certain shoes become somewhat separated from their brand and gain a life and identity of their own. Superstars, Chucks, Old Skools and Dunks; you don’t need to know the brand to know these iconic shoes.

Of course, this kind of recognition doesn’t just happen overnight; it takes years, if not decades, for a shoe to be held in such high regard. But it doesn’t just take time. …


Discovering remote and off-the-grid architectural gems.

Written by Craig Berry
Designer & Writer

AFGH – Lake Rotsee Refuge (2012) Photograph by

Throughout 2020 and 2021 we have been, and still are, inside our homes more than ever in an attempt to avoid physical contact, social interaction and virus spread. For me, this has been a very contemplative experience; thinking about the place I live and have spent so much time over the last however many months. I don’t just mean my apartment but more in the broader sense.

I recently wrote a blog post about work from the Design Academy Eindhoven which contained a project that explores our need for human interaction and how…


Exploring sustainability and up-cycling in fashion and design.

Written by Craig Berry
Designer & Writer

Multiple Nike recycled shoe soles
Multiple Nike recycled shoe soles
Nike – Space Hippie Production

A recent ‘trend’ in the fashion industry is big brands exploring sustainability in their product design and acknowledging and accepting responsibility for their carbon footprint. For a long time, the fashion industry has ranked high as one of the most polluting industries; in 2019, it was reportedly the third biggest manufacturing industry, behind automotive and technology.

Fashion and textile production contributes more to climate change than international aviation and shipping, combined¹, responsible for 8% of carbon emissions globally².

It’s not just the fashion industry’s producers that are the problem, though; consumers also have…


Bringing colour to Canary Wharf

Written by Craig Berry
Designer & Writer

Office blinds going up and down with letters on
Office blinds going up and down with letters on
Parker Heyl x MOBSTER — Office Party/The Epiphany (2020)

As we say move into spring and say goodbye to the bleak and cold winter evenings, I wanted to reflect on these ‘dark’ times through an outdoor exhibition that took place throughout the Canary Wharf Estate in London, back in late 2020: Connected by Light.

Sprinkled through the 15 million sq ft area, nine new light artworks were installed for the exhibition alongside eight other existing semi-permanent light artworks from the wider 75± piece Canary Wharf collection. The artworks were selected for their vibrancy and to bring a sense of life, positivity, reflection…


The relationship between dance, design, and space.

Written by Craig Berry and Kirsten Oelofse
Designer & Writer | Dancer, Choreographer & Creative

Two dancers, one sitting and one standing, stretching. In a well-lit, translucent walled studio.
Two dancers, one sitting and one standing, stretching. In a well-lit, translucent walled studio.
Herzog & de Meuron — Laban Dance Centre Interior/Studio. Photo by Jim Stephenson.

What does it mean to have a building designed specifically for dance? You could ask the same about other places designed for a specific subject. Be it related to the arts, as a studio for an artist or a theatre for actors. Or for sports, like a basketball court or football pitch.

Dance, though, isn’t tangible; you can dance, but you can’t touch it. You also can’t touch songs, music, or acting but, you can hear these; they connect with more than one sense. …

Craig Berry

Don’t call it a comeback, I’ve been here for years.

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