A first, Dutch Design Week 2016

Visiting Dutch Design Week in Eindhoven

Written by Craig Berry
Former Creative Intern at VBAT | Superunion
Originally shared Oct 27, 2016

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Strijp-S, Plug in City

All these projects were very individual and unique to the students and they were clearly passionate about what they had produced; based around subjects such as war, peace, surveillance, privacy, gender and the new age we live in.

The work itself was very well presented with high production values in the amazingly modernist and almost Bauhaus looking De Witte Dame building. Although one thing that definitely didn’t high production values in an almost ironic way was the identity, wayfinding and products for sale in the store as they were simple and basic designs pieces with pink paint sprayed chaotically on top in a punk manner which really added to the show and was a nice aesthetic.

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Graduation Exhibition of Design Academy Eindhoven. Images: Craig Berry
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The exhibition folder of Design Academy.

It was exciting to see how contemporary graphic design is developing and evolving in this day and age and also how young designers are using it to tackle some sensitive subjects.

Despite all this digital-ness that was on show they did have a beautifully designed and printed vibrant 2 colour exhibition folded leaflet documenting the work on show which of course I had to take a copy of.

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Craig’s mentor Anthony at Real Life. Image: Craig Berry
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Real Life Exhibition at DDW. Image: Craig Berry
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Self-explanatory. Image: Craig Berry
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For Play Exhibition. Image: Craig Berry
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Leon de Bruijne — Buster 1/4
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Craig’s mentor Anthony in VR. Image: Craig Berry

My experience of Dutch Design Week opened my eyes wider to Dutch design and what that actually means.

When compared to British design it seems more out there, experimental, innovative and humorous even when tackling potentially sensitive or taboo subjects which is a real breath of fresh air as sometimes British design shows are often more serious and sober which although is good as these things work, sometimes it can be a little boring and obvious. Also although we were only there for the day Eindhoven was a great city that was quite small allowing what is there to be really easily accessible by foot in comparison to somewhere like London Design Festival that is a lot more spread out and therefore harder to experience it all, especially if you are not local and only visiting for the day.

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A well deserved burger and ‘biertje’ at the very end. Proost.

A game of chess is like a swordfight. You must think first, before you move.

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