Insights, Opinions and Ideas

A review and recap of the D&AD Festival 2018.

Written by Craig Berry
Former Junior Designer at VBAT

Image for post
Image for post
D&AD Festival 2018 Identity

However, this identity is more than just a series of nice patterns, it has the creative community at the heart of it; much like the D&AD festival and organisation itself.

This animated gif visual below shows how adaptable the marks could be; creating a number of variations from one 3D mark.

Image for post
Image for post
Image for post
Image for post
D&AD Festival Identity by HATO, providing publications for people in queues to read. Source: https://www.flickr.com/photos/dandaduk/

Multiple talks focused on how necessary it is to be able to come up with ideas and concepts; ideas are almost like currency in the design industry, they separate the good and the bad, the can-do’s and the cant-do’s.

Thomas Kolster, Creative Director of Goodvertising (and recent speaker at one of VBAT’s C-Word Talks) said at the start of his talk that “today, one idea can change the world”, referring to advancements in technology; this is a bit speculative but there is some truth in his words as with today’s level of communication it is possible for anyone, anywhere to do something and be heard. Caroline Pay, Chief Creative Officer of Grey London explained how when she was starting out in the industry, fresh from university and internships she and her partner would come up with over 20 new ideas a week, something they were able to take to interviews and later to clients to make reality. This level of drive and commitment, I believe, is needed, as someone with a high drive it’s inspiring to hear of the success of this. Nick Eagleton, Creative Partner at Superunion (formerly Creative Director at The Partners) focused his whole talk and workshop titled ‘Ideas, Ideas, Ideas’ on, yes, ideas. Specifically, how to come up with ideas, how to push ideas, how to share ideas, how bad ideas can become good ideas and most importantly how to have fun with ideas in the creative industry.

Image for post
Image for post
Nick Eagleton thinking, about ideas, probably. Source: https://www.flickr.com/photos/dandaduk/

Craig’s talk stood out to me as my favourite for a number of reasons. He was brutally honest with his advice and comments, it wasn’t super clean and clinical with long words and fancy slideshow images; just bold and powerful sentences, he isn’t a big-wig at a big design agency; he has his own agency, his talk was the culmination of the festival which changed my perception on everything that came before it, he swore a lot; which to me comes across as sincere, he is relatively young and exciting in the industry and most importantly, we share the same name.

This ‘Honest Advice’ from Craig isn’t superficial but advice and knowledge he has gained through his own first-hand experience as a young designer starting off in the industry, working at big agencies, working at small agencies, teaching, mentoring, developing young talent and setting up his own agency: Office of Craig Oldham. As well as advice he shared his experiences of the reality of the industry: post-university; something that struck with me and I’m sure many other graduates who feel that as fun as university is; the creative freedom to play, explore and learn doesn’t prepare you for life in the industry. It’s like being in a happy box: you like being in that box, tutors like to let you play in that box, you can create some of the most personal work in that box but when you have to leave that box it can feel like you don’t know where to go, what to do or how to transition. However it could be argued that this feeling of uncertainty brings out the best of some people and encourages people, like myself and others in similar entry-level positions, to find out for ourselves how the industry works and what we have to do. Craig’s confirmation of this was great to hear.

Image for post
Image for post
Craig ****ing Oldham talking about ****ing design at the ****ing D&AD festival. Source: https://www.flickr.com/photos/dandaduk/
McCann New York–Fearless Girl. A powerful sculpture.
Host/Havas–Palau Pledge. Do-good branding on a national scale.
Saatchi & Saatchi NY–It’s a Tide Ad. Very clever advertising.
Image for post
Image for post
Image for post
Image for post
Image for post
Image for post
Build–Paper Wraps Stone. One hell of a notebook.
Image for post
Image for post
Image for post
Image for post
Image for post
Image for post
MuirMcNeil–Eye #94. 8000 pieces of perfectly illegible typography.
Image for post
Image for post
Image for post
Image for post
Image for post
Image for post
Mirror Mirror–Integrated 2017. This is VERY/NICE.
Image for post
Image for post
Image for post
Image for post
Image for post
Image for post
Image for post
Image for post
Image for post
Image for post
Image for post
Image for post
Image for post
Image for post
Image for post
Image for post
Image for post
Image for post
Image for post
Image for post
Nathan Smith & Sam T Smith–ME&EU. “I don’t want EU to leave”.

Speaking to Nathan and Sam it was clear that they were passionate about the project, they themselves had previously lived and worked in Europe making the project sincere and meaningful to them and as someone currently living and working in Europe I too had a connection to their project and I presented to them a series of images I made myself around the same theme to add to their project.

My iteration using Emojis, and cleverly titled (at least I think) EUMOJI, explored the idea of the negative aspect of leaving Europe by using opposite emojis. The opposite emoji is the odd one out in each scenario whilst using the EU ring symbol: sunny & rainy, love & death, old & new and at the most basic level: happy & sad.

Image for post
Image for post
EUMOJI project by Me. Shameless Self-Promotion.
Weiden+Kennedy Amsterdam–Instagram Stories. Lo-fi fun.
Image for post
Image for post
Dave Trott: ”Creativity isn’t about doing what you’re allowed to do, it’s about doing what you’re not allowed to”. Source: https://www.flickr.com/photos/dandaduk/
Wolff Olins–Lafayette Identity. Expressive typography that moves.
Image for post
Image for post
Daniel Fox-Evans: “Do not fit in. Stand out. Be different”. Source: https://www.flickr.com/photos/dandaduk/
Lernert & Sander–Chocolate Bunny. Beautifully sad.
Image for post
Image for post
Caroline Pay: ”Work whenever and wherever to over-deliver”. Source: https://www.flickr.com/photos/dandaduk/
Mr. Bingo – Hate Mail Kickstarter Campaign. The greatest kickstarter video ever.
Image for post
Image for post
Naresh Ramchandani (Pentagram) , Fiona Morgan (Sky), Paloma Strelizt (Assemble) & Simon Ings (New Scientist) on sustainability. Source: https://www.flickr.com/photos/dandaduk/
GS&P–Doritos Blaze vs. Mtn. Dew Ice. Dinklage vs. Freeman. Busta vs. Missy.
Image for post
Image for post
D&AD Start with a Mark. Colour overload. Source: https://www.flickr.com/photos/dandaduk/
Thomas Kolster–Goodvertising. Good Advertising.
Image for post
Image for post
Tea Uglow (Google), Mercedes Benson (social influencer), Roshni Goyate (The Other Box) & Sereena Abbassi (M&C Saatchi) on diversity. Source: https://www.flickr.com/photos/dandaduk/
Adam & Eve/DDB–John Lewis Monty the Penguin. Very cute.
Image for post
Image for post
Instagram Stories School. University level: trying to make someone fly on Boomerang. Source: https://www.flickr.com/photos/dandaduk/
Do & Co.–TV2–All we share. An advert that communicates the brand’s values properly.
Image for post
Image for post
Kyoko Yonezawa: “Engineering and design need to go hand-in-hand”. Source: https://www.flickr.com/photos/dandaduk/
Image for post
Image for post
Mother London–Not For Sale. I took this photo.
The Guardian Media Group & D&AD Partnership.
Image for post
Image for post

If you enjoyed this story, please clap👏 and share to help others find it! Feel free to leave a comment below.

Follow VBAT: Instagram | Facebook |Linkedin |Twitter
written by Craig Berry, Junior Designer at VBAT
edited by Connie Fluhme, PR at VBAT

A game of chess is like a swordfight. You must think first, before you move.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store