Leaving Amsterdam.

Written by Craig Berry
Designer & Writer

Amsterdam Herengracht, last day

In Amsterdam, underneath a bridge and near Centraal Station is an artwork by Regina Verhagen from 2006. It’s a quote from Belle van Zuylen, originally written in a letter from 1764 and it reads: “Terugkomen is niet hetzelfde als blijven” which translated to English means “coming back isn’t the same as staying”.

I moved to Amsterdam, the Netherlands in August 2016 for a graphic design internship and when I first saw this artwork after living there for a while, I felt a connection and understanding to it. …


A show → by the artist → of his own works → in his own gallery.

Please note: Viewer discretion is advised.

Damien Hirst – Myth Explored, Explained, Exploded (1993)

Dissected sharks, suspended animals, colourful spots, butterflies, pills and cabinets; the visual trademarks of the iconic (and contentious) British artist Damien Hirst and all on show at Hirst’s own Newport Street Gallery (a beautiful building inside and out, worth checking out itself) as part of Hirst’s exhibition End of a Century.

It sounds egotistical to have a show of your own work in your own gallery, and it probably is, but that’s Hirst’s style. In his own words “You need a big ego to be an artist”.


The cultural impact of the Nike Air Force 1

Written by Craig Berry
Designer & Writer

A close up profile crop of a Nike Air Force 1 shoe in all white
A close up profile crop of a Nike Air Force 1 shoe in all white
Nike Air Force 1 white on white profile

After a while, certain shoes become somewhat separated from their brand and gain a life and identity of their own. Superstars, Chucks, Old Skools and Dunks; you don’t need to know the brand to know these iconic shoes.

Of course, this kind of recognition doesn’t just happen overnight; it takes years, if not decades, for a shoe to be held in such high regard. But it doesn’t just take time. …


Discovering remote and off-the-grid architectural gems.

Written by Craig Berry
Designer & Writer

AFGH – Lake Rotsee Refuge (2012) Photograph by

Throughout 2020 and 2021 we have been, and still are, inside our homes more than ever in an attempt to avoid physical contact, social interaction and virus spread. For me, this has been a very contemplative experience; thinking about the place I live and have spent so much time over the last however many months. I don’t just mean my apartment but more in the broader sense.

I recently wrote a blog post about work from the Design Academy Eindhoven which contained a project that explores our need for human interaction and how…


Exploring sustainability and up-cycling in fashion and design.

Written by Craig Berry
Designer & Writer

Multiple Nike recycled shoe soles
Multiple Nike recycled shoe soles
Nike – Space Hippie Production

A recent ‘trend’ in the fashion industry is big brands exploring sustainability in their product design and acknowledging and accepting responsibility for their carbon footprint. For a long time, the fashion industry has ranked high as one of the most polluting industries; in 2019, it was reportedly the third biggest manufacturing industry, behind automotive and technology.

Fashion and textile production contributes more to climate change than international aviation and shipping, combined¹, responsible for 8% of carbon emissions globally².

It’s not just the fashion industry’s producers that are the problem, though; consumers also have…


Bringing colour to Canary Wharf

Written by Craig Berry
Designer & Writer

Office blinds going up and down with letters on
Office blinds going up and down with letters on
Parker Heyl x MOBSTER — Office Party/The Epiphany (2020)

As we say move into spring and say goodbye to the bleak and cold winter evenings, I wanted to reflect on these ‘dark’ times through an outdoor exhibition that took place throughout the Canary Wharf Estate in London, back in late 2020: Connected by Light.

Sprinkled through the 15 million sq ft area, nine new light artworks were installed for the exhibition alongside eight other existing semi-permanent light artworks from the wider 75± piece Canary Wharf collection. The artworks were selected for their vibrancy and to bring a sense of life, positivity, reflection…


The relationship between dance, design, and space.

Written by Craig Berry and Kirsten Oelofse
Designer & Writer | Dancer, Choreographer & Creative

Two dancers, one sitting and one standing, stretching. In a well-lit, translucent walled studio.
Two dancers, one sitting and one standing, stretching. In a well-lit, translucent walled studio.
Herzog & de Meuron — Laban Dance Centre Interior/Studio. Photo by Jim Stephenson.

What does it mean to have a building designed specifically for dance? You could ask the same about other places designed for a specific subject. Be it related to the arts, as a studio for an artist or a theatre for actors. Or for sports, like a basketball court or football pitch.

Dance, though, isn’t tangible; you can dance, but you can’t touch it. You also can’t touch songs, music, or acting but, you can hear these; they connect with more than one sense. …


My selection of projects nominated for the award(s).

Written by Craig Berry
Designer & Writer

Beazley Designs of the Year 2020 Book Cover

For the past two years, I’ve covered the Beazley Designs of the Year awards, hosted at the Design Museum in London, a celebration of the year’s best design projects across the industry and covering the categories of architecture, fashion, digital, graphics, product and transport.

For the 2020 awards, the projects included are from January 2019 to January 2020, with 74 projects nominated by the public and international “design experts”. Each category has its own award as well as an overall award. …


Capturing a sense of freedom.

Written by Craig Berry
Designer & Writer

Andy Warhol & Marsha P Johnson (1975)

Andy Warhol is an artist that almost everyone knows. Whether you know him as being one of the main protagonists of the Pop art movement in the mid 20th century, or just as “that artist who uses bright colours and makes pictures of soup cans.”

Pop art began as a revolt against the dominant approaches to art and culture and traditional views on what art should be. …


A selection of provoking projects from the 2020 Design Academy Eindhoven Graduation Show.

Written by Craig Berry
Designer & Writer

DAE Graduation Show 2020 Identity

One of the most rewarding things I’ve found about living in the Netherlands is being able to check out Dutch Design Week, aka “the largest annual design event in Northern Europe”, which happens each year around October in Eindhoven. Since moving here in 2016, I’ve visited it each year, discovering multiple exciting projects, my highlight most times being the Design Academy Eindhoven (DAE) student graduation show.

Of course, the 2020 edition of the Design Week didn’t take place physically because of the pandemic, but like most events this year, it moved online. This…

Craig Berry

Don’t call it a comeback, I’ve been here for years.

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