Exploring constructivist and conformist structures and/or sculptures in and around Amsterdam.

Written by Craig Berry
Designer & Writer

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Str→uctural Sculptu←ral, design by author

Str→uctural Sculptu←ral is a project I carried out in Summer of 2020. It’s my study of public Constructivist and Conformist* structures and/or sculptures dispersed throughout the wider Amsterdam area, exploring the assimilation and dissimilation† between these two mediums.

*I use the term “Conformist” as a way of describing an artwork made with pre-made/existing materials which dictate and define the resulting form–they conform to the material’s dimensions in some way.

† The use of arrows in the title alludes to this.

By researching these types of artworks, I drew multiple connections between seven pieces ranging in dates from 1958–2015. By researching and photographing each of these, I was able to learn more about the artists and their intentions through their form and choice of material. …


Remembering the 4AD designer.

Written by Craig Berry
Designer & Writer

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Selection of Vaughan Oliver designed album artwork

Whilst studying art and design at my foundation course in 2012/13 I had a project which focused on the relationship between graphic design and music.

This was something that I chose as before I started studying graphic design or even knew the term itself, I had always loved music album artwork; in my obsessive nature I would make sure every song on my iPod had the right artwork and I would know the songs I wanted to listen to just by looking for the artwork before the name.

For this project, we had to follow the usual art-school project style of researching existing artists and designers before creating anything ourselves (I never knew if this helped), and for this, I chose several artists and designers to look into the work of. One of which I remember vividly more than anyone else was the British graphic designer, Vaughan Oliver (1957–2019). …


12 months of visual inspiration and moodboards.

Written by Craig Berry
Designer & Writer

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Curated 2020 Photography Moodboard

As a creative, it’s useful to have and keep visual references as inspiration and to provoke your imagination. For me, this usually done by keeping (aka losing) a bunch of random images in my downloads folder. But this year I tried something different.

From January to December in 2020 I gathered these images (mostly through Instagram, but also via other sources) and dumped them into a Tumblr blog page as a way of making a huge moodboard. This page is now filled with images to have as a sort of online archive to look into for reference; it has also been a great way of discovery and an organic way of learning about new creatives, new artists, new brands, new perspectives and new things in general. …


Museum or Nightclub?

Written by Craig Berry
Designer & Writer

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Design Museum – Electronic: From Kraftwerk to The Chemical Brothers

Can a museum replace a nightclub? No. Obviously not. But this exhibition at the Design Museum in London comes close to doing so; especially right now since nightclubs are closed. Electronic: From Kraftwerk to the Chemical Brothers evokes the experience of being in a nightclub through animmersive experience of light, music and visuals telling the story of Electronic music through people, art, design, technology and photography.

Design Museum – Electronic: From Kraftwerk to The Chemical Brothers trailer

The history of Electronic music is vast, diverse and waaaay too long to go into detail here and the exhibition itself does a great job of this explaining this with context and audio/visual examples. …


Paper circles of joy.

Written by Craig Berry
Designer & Writer

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Back in May 2019, I wrote a blog post about the design of record sleeves, featuring some of my favourites across various design mediums. Since then I have carried on buying, looking at and listening to vinyl records; my love for the medium only growing—as too, my collection.

It’s a well-known fact that people will buy records just for their sleeve designs and artwork, I’m sure most people know someone who has Pink Floyd – Dark Side of the Moon or Joy Divison – Unknown Pleasures hanging in their living room. …


25 years on, the iconic French film is as relevant as ever.

Written by Craig Berry
Designer & Writer

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Mathieu Kassovitz — La Haine (1995)

The film La Haine was released in 1995; a black and white portrayal of three friends living in a poor neighbourhood in Paris which is populated by immigrants and set out to a night journey in which they get caught by the police, set over a 24 hour period. Directed by Mathieu Kassovitz, the film covers themes of poverty, racism, crime, immigration, police brutality, the youth and violence in a very real and honest telling.

“When a young Arab is arrested and beaten unconscious by police, a riot erupts in the notoriously violent suburbs outside of Paris. Three of the victim’s peers, a white Jew, Vinz (Vincent Cassel), an Arab, Saïd (Saïd Taghmaoui) and a black man, Hubert (Hubert Koundé), wander aimlessly about their home turf in the aftermath of the violence as they try to come to grips with their outrage over the brutal incident. After one of the men finds a police officer’s discarded weapon, their night seems poised to take a bleak turn.”


Introducing my new city to old friends

Written by Craig Berry
Former Creative Intern at VBAT | Superunion
Originally shared Mar 2, 2017

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Inside FOAM Amsterdam

Recently I had 2 friends from the UK come to Amsterdam to visit and I wanted to show them the city I have been living in for the last 5 months and all that is great about it. I could easily have taken them to the bigger tourist attractions such as the Heineken Experience, the Anne Frank House, the Rijksmuseum and so on. …


Exploring Groningen

Written by Craig Berry
Former Creative Intern at VBAT | Superunion
Originally shared Feb 9, 2017

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Groninger Musem

In my on-going ambition to visit as many cities in The Netherlands during my time here I found myself travelling to Groningen over the weekend. Groningen was on my list of places to check out — being the biggest city in the north — although it wasn’t top of the list due to it being over 2 hours away by train also making it an expensive trip. But. …


A feast for the eyes

Written by Craig Berry and Tijs Kramer
Former Creative Interns at VBAT | Superunion
Originally shared Jan 26, 2017

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Amsterdam Light Festival, Blueprint by Reier Pos

Through Craig’s eyes…

Every year the light festival takes place in Amsterdam, 2016 is the fifth edition but myself and Tijs’ first times seeing it properly. I wanted to take the time to go and see what the big deal was about the Festival as everyone said it’s been great over previous years. …


Falling for Rotterdam

Written by Craig Berry
Former Creative Intern at VBAT
Originally shared Jan 12, 2017

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De Rotterdam by Rem Koolhaas/OMA

So far I have been living in Amsterdam for just over 3 months and I am confident enough to navigate my way around the 17th century city fairly well. Beautiful historical buildings line the rivers and canals such as the Oude Kerk, Koninklijk Paleis, De Waag, the Montelbaanstoren and the Rembrandthuis. These are all great pieces of architecture that show the history of Amsterdam which has survived to this day. Although, a city whose historical architecture hasn’t survived and has changed dramatically over time is that of Rotterdam which like many other great European cities was bombed and destroyed during the Second World War. …

About

Craig Berry

Get more cheese than Doritos, Cheetos or Fritos.

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