Exploring sustainability and up-cycling in fashion and design.

Written by Craig Berry
Designer & Writer

Multiple Nike recycled shoe soles
Multiple Nike recycled shoe soles
Nike – Space Hippie Production

A recent ‘trend’ in the fashion industry is big brands exploring sustainability in their product design and acknowledging and accepting responsibility for their carbon footprint. For a long time, the fashion industry has ranked high as one of the most polluting industries; in 2019, it was reportedly the third biggest manufacturing industry, behind automotive and technology.

Fashion and textile production contributes more to climate change than international aviation and shipping, combined¹, responsible for 8% of carbon emissions globally².

It’s not just the fashion industry’s producers that are the problem, though; consumers also have…


Bringing colour to Canary Wharf

Written by Craig Berry
Designer & Writer

Office blinds going up and down with letters on
Office blinds going up and down with letters on
Parker Heyl x MOBSTER — Office Party/The Epiphany (2020)

As we say move into spring and say goodbye to the bleak and cold winter evenings, I wanted to reflect on these ‘dark’ times through an outdoor exhibition that took place throughout the Canary Wharf Estate in London, back in late 2020: Connected by Light.

Sprinkled through the 15 million sq ft area, nine new light artworks were installed for the exhibition alongside eight other existing semi-permanent light artworks from the wider 75± piece Canary Wharf collection. The artworks were selected for their vibrancy and to bring a sense of life, positivity, reflection…


The relationship between dance, design, and space.

Written by Craig Berry and Kirsten Oelofse
Designer & Writer | Dancer, Choreographer & Creative

Two dancers, one sitting and one standing, stretching. In a well-lit, translucent walled studio.
Two dancers, one sitting and one standing, stretching. In a well-lit, translucent walled studio.
Herzog & de Meuron — Laban Dance Centre Interior/Studio. Photo by Jim Stephenson.

What does it mean to have a building designed specifically for dance? You could ask the same about other places designed for a specific subject. Be it related to the arts, as a studio for an artist or a theatre for actors. Or for sports, like a basketball court or football pitch.

Dance, though, isn’t tangible; you can dance, but you can’t touch it. You also can’t touch songs, music, or acting but, you can hear these; they connect with more than one sense. …


My selection of projects nominated for the award(s).

Written by Craig Berry
Designer & Writer

Beazley Designs of the Year 2020 Book Cover

For the past two years, I’ve covered the Beazley Designs of the Year awards, hosted at the Design Museum in London, a celebration of the year’s best design projects across the industry and covering the categories of architecture, fashion, digital, graphics, product and transport.

For the 2020 awards, the projects included are from January 2019 to January 2020, with 74 projects nominated by the public and international “design experts”. Each category has its own award as well as an overall award. …


Capturing a sense of freedom.

Written by Craig Berry
Designer & Writer

Andy Warhol & Marsha P Johnson (1975)

Andy Warhol is an artist that almost everyone knows. Whether you know him as being one of the main protagonists of the Pop art movement in the mid 20th century, or just as “that artist who uses bright colours and makes pictures of soup cans.”

Pop art began as a revolt against the dominant approaches to art and culture and traditional views on what art should be. …


A selection of provoking projects from the 2020 Design Academy Eindhoven Graduation Show.

Written by Craig Berry
Designer & Writer

DAE Graduation Show 2020 Identity

One of the most rewarding things I’ve found about living in the Netherlands is being able to check out Dutch Design Week, aka “the largest annual design event in Northern Europe”, which happens each year around October in Eindhoven. Since moving here in 2016, I’ve visited it each year, discovering multiple exciting projects, my highlight most times being the Design Academy Eindhoven (DAE) student graduation show.

Of course, the 2020 edition of the Design Week didn’t take place physically because of the pandemic, but like most events this year, it moved online. This…


Exploring constructivist and conformist structures and/or sculptures in and around Amsterdam.

Written by Craig Berry
Designer & Writer

Str→uctural Sculptu←ral, design by author

Str→uctural Sculptu←ral is a project I carried out in the Summer of 2020. It’s my study of public Constructivist and Conformist* structures and/or sculptures dispersed throughout the wider Amsterdam area, exploring the assimilation and dissimilation† between these two mediums.

*I use the term “Conformist” as a way of describing an artwork made with pre-made/existing materials which dictate and define the resulting form–they conform to the material’s dimensions in some way.

† The use of arrows in the title alludes to this.

By researching these types of artworks, I drew multiple connections between seven…


Remembering the 4AD designer.

Written by Craig Berry
Designer & Writer

Selection of Vaughan Oliver designed album artwork

Whilst studying art and design at my foundation course in 2012/13 I had a project which focused on the relationship between graphic design and music.

This was something that I chose as before I started studying graphic design or even knew the term itself, I had always loved music album artwork; in my obsessive nature I would make sure every song on my iPod had the right artwork and I would know the songs I wanted to listen to just by looking for the artwork before the name.

For this project, we had…


12 months of visual inspiration and moodboards.

Written by Craig Berry
Designer & Writer

Curated 2020 Photography Moodboard

As a creative, it’s useful to have and keep visual references as inspiration and to provoke your imagination. For me, this usually done by keeping (aka losing) a bunch of random images in my downloads folder. But this year I tried something different.

From January to December in 2020 I gathered these images (mostly through Instagram, but also via other sources) and dumped them into a Tumblr blog page as a way of making a huge moodboard. This page is now filled with images to have as a sort of online archive to…


Museum or Nightclub?

Written by Craig Berry
Designer & Writer

Design Museum – Electronic: From Kraftwerk to The Chemical Brothers

Can a museum replace a nightclub? No. Obviously not. But this exhibition at the Design Museum in London comes close to doing so; especially right now since nightclubs are closed. Electronic: From Kraftwerk to the Chemical Brothers evokes the experience of being in a nightclub through animmersive experience of light, music and visuals telling the story of Electronic music through people, art, design, technology and photography.

Design Museum – Electronic: From Kraftwerk to The Chemical Brothers trailer

The history of Electronic music is vast, diverse and waaaay too long to go into detail…

Craig Berry

A game of chess is like a swordfight. You must think first, before you move.

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